VELA (HK) Industry Co., Ltd. has been crafting premium leather handbags for global fashion brands since 2010. Discover our 15-year story, dual-factory model, and commitment to quality OEM manufacturing.
A practical guide to launching your own handbag brand — from positioning and collection design to finding the right manufacturing partner like VELA.
A US boutique brand with no manufacturing experience came to VELA with a vision and twelve weeks to launch. Here is the full story of how we took them from concept to a 200-unit debut collection — on time and on budget.
Structured and slouchy handbags serve different customers and markets. This guide explains the construction differences, the target demographics, and which style performs better across key wholesale channels in 2025.